Product Pages
Lumi, 2018-2021From 2018-2021, I worked on the content team as the web and visual designer at Lumi, focusing on the logged-out experience of the site. Lumi is a software that connects brands looking for packaging to packaging suppliers and experts all over the world.
My work at Lumi covered a lot of ground — our team was small (but mighty!) so I wore a lot of hats. My role was to make niche industry information more available and digestible, while staying true to the design guidelines we had developed over the years. This involved a range of skills, including research, information architecture, experience design, hiring and managing contractors, art direction, and web development, to name a few.
The goal
To show customers what is available to purchase from the network of manufacturers in the Lumi marketplace. I wanted to provide tools to make decision making easy, so I included information about sustainability, available materials, print processes, styles, and photos of packaging from other Lumi customers.
The project
This was my first big project as Merchandising Designer at Lumi. I started by designing the page layout. I wanted to create a template that could be used for a wide range of products and would be easy to add to in the future. Over the years I added many details to the pages (i.e. Styles, Quality, Certifications), and add even more detail to what we started out with (i.e. Material and Process pages).
