Platform Marketing Pages
Lumi, 2020From 2018-2021, I worked on the content team as the web and visual designer at Lumi, focusing on the logged-out experience of the site. Lumi is a software that connects brands looking for packaging to packaging suppliers and experts all over the world.
My work at Lumi covered a lot of ground — our team was small (but mighty!) so I wore a lot of hats. My role was to make niche industry information more available and digestible, while staying true to the design guidelines we had developed over the years. This involved a range of skills, including research, information architecture, experience design, hiring and managing contractors, art direction, and web development, to name a few.
The goal
Show off the features of the Lumi B2B platform, supplier network, and other features to ecommerce companies looking to simplify their packaging supply chain.
The project
I decided to organize the features into six sections: data management, collaboration, sourcing, purchasing, production tracking, and analytics, following the order process.
From there, I created a single template for all of the pages. Each feature has its own headline, description, and screenshot.
I created a design language for the screenshots to create simplified versions of the actual software, so the user can get a feeling of the software without feeling overwhelmed with information.